Tap into the right markets
– and more revenue.
BrightPoint markets devices by creating demand and accessing sales channels. We help you every step of the way through procurement of the optimal product mix, launch and promotion of devices with maximized reach in multiple sales channels and financing services to accelerate and protect customer revenue.
Case Study
Helping a new product enter a whole new market
ExpandHelping a new product enter a whole new market
About the Customer
A North American wireless industry consortium dedicated to fostering technological innovation, competition and increased availability in the wireless marketplace, BrightPoint's customer helps network providers work closer with manufacturers and suppliers of wireless devices, enhancing their product pipelines with market insight and helping identify important emerging technologies
The Customer's Challenge
BrightPoint's customer had spotted a strong market opportunity for a ruggedized mobile device from a respected manufacturer of durable, water-submersible phones. While the manufacturer was a strong global brand, they had never launched a device in the United States before. They needed a market partner who could manage procurement of the devices, as well as the software loading and certification for more than 30 consortium members.
The BrightPoint Solution
To meet the aggressive market launch date established by the consortium, BrightPoint brought every dimension of our market-preparation expertise to bear, including:
- Advanced serial notification system that tracks arrivals of new product and informs network operators of inbound shipments, assisting sales forecasting
- Customer-specific engineering platform to customize more than 30 preloads
- Reconfigured operational programming lines ensures the proper software loads for each operator
- Custom demand forecast system, developed with the consortium and manufacturer, plans production and inventory - avoiding over/under stock situations
Results
Thanks to BrightPoint's market preparation, the manufacturer phones launched on time. Serial number data lets operators pre-load devices into their billing systems for even faster sales and because BrightPoint handled all market preparation, the manufacturer could bulk ship product in larger quantities that lowered per-unit costs. When demand outgrew forecasts in the first month on the market, BrightPoint's streamlined procurement helped the consortium members keep pace. Market smarts, nimble service and dedicated insight – that's the BrightPoint difference, for network operators and all our customers.
Procure
We work with our customers to determine the optimal product mix for retailers, device portfolio planning and new device evaluation.
ExpandFrom network operator stores and big-box retail and online stores, to enterprise deployments and managed offerings, BrightPoint reaches a myriad of customers with varied end-consumer profiles. All of these segments are accounted for in our thorough evaluation process to determine the optimal fit for new devices and service offerings.
Combine a broad customer range with a comprehensive evaluation process. This is how we maintain a healthy pipeline of new device opportunities optimally matched to the sales channels best positioned for success. Additionally, we can offer a broad range of devices within our portfolio with the flexibility to source exciting new devices from innovative companies in the expanding device marketplace.
We offer:
- Device Guidance – Advise retailers on device selection
- Portfolio Guidance – Shape ideal device roadmaps
- New Device Evaluation – Evaluate and on-board new manufacturers
Launch
Our device launch services cover every aspect of the launch, from facilitating a network's technical acceptance of your device, through testing and inspection, to launch activities - all done securely and confidentially.
ExpandBrightPoint guides your device through the stages required to successfully launch into the relevant channels across all markets.
We offer:
- Device Network Approval – Facilitate a network's technical acceptance for your device
- First Device Inspection – Conduct a trial production run to ensure a device sample meets customer specifications
- New Device Introduction – Manage the activities of your new device launch
- Protected Fulfillment –Service your devices with added protection, security and secrecy
Promote
Increase demand for your product or service with our comprehensive solutions, including sales training, outbound promotional communications and promotional fund management.
ExpandBrightPoint can assist in expanding the reach of your marketing programs to increase their impact - and your investment.
We offer:
- Sales Training – Educate sales personnel in accordance with compliance standards
- Outbound Campaign Management – Conduct outbound promotional communications
- Promotional Fund Management – Distribute cooperative funds and coordinate compliant retailer promotions
Distribute
Increase reach for your devices with our extensive and diverse network of retail channels and network operators. Our order processing portal, BrightPoint On-Line, gives retail networks the ability to order your devices online through a single source online sales and fulfillment solution.
ExpandBrightPoint works as a sales force multiplier, increasing your reach into a variety of channels and spanning a wide spectrum of customer profiles.
We offer:
- Retail Sales – Sell your devices to a diverse network of retail channels with a dedicated sales team
- Network Operator Sales – Sell your devices directly to network operators
- Brightpoint OnLine – Enable retail network access to an order processing website
- E-Commerce Hosting – Leverage a single source on-line sales and fulfillment solution
Finance
Our financing services facilitate prospect on-boarding and maximize the retailer's capacity to buy. Our continuous customer support, default prevention tools and commissions management help ensure accurate and timely payment of activation commissions.
ExpandBrightPoint's extensive financial services capabilities help you increase capacity to purchase while protecting your revenue streams.
We offer:
- Prospect Onboarding –Convert prospects to customers who can buy
- Continuous Customer Support – Maintain a healthy retail selling community
- Payment Enablement – Request and receive Payment
- Financial Life-Cycle Management – Maximize retailers' capacity to buy
- Default Prevention & Support – Prevent retail selling community breakdown
- Commissions Management – Ensure accurate and timely payment of activation commissions