Case Study #1 - Customized connectivity unleashes the power to expand
The Customer's Challenge
The customer needed to expand into locations that lacked reliable wired network access, which was required by the kiosks' credit card processing and inventory reporting functions, as well as for connection to a mobile app. A new wireless solution was necessary. At the same time, the company wanted to consolidate all their connectivity relationships with a single partner to streamline operations and reduce costs.
The BrightPoint Solution
BrightPoint's far-reaching relationships with manufacturers, suppliers and network operators let us customize a consolidated connectivity strategy:
- Proprietary provisioning services help us procure wireless cards that meet the company's exact specifications, in the volumes they need
- Close manufacturer relationships provide suitable wireless routers flashed with the partner's custom firmware for reliable consistency
- Customized kitting of all components
- Virtual warehousing of kits for on-demand availability and tracking
- Per-market carrier partnerships that reduce costs and improve reliability by working with the best choice of cellular carrier in each individual market
Results
BrightPoint solutions have helped our partner open more than 10,000 new kiosks in 2011 alone. With wireless real-time access to kiosk data, they can better customize each location's inventory to meet demand. And with a single reliable partner customizing their hardware and handling all their connectivity needs, they can concentrate on where their next expansion will take them – rather than worrying about how they'll connect.
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Case Study #2 - Preparing an industry leader's new tablet for its debut
The Customer's Challenge
Our customer developed a proprietary tablet PC product designed to carve out their niche in what they correctly believed was a growth category. Designing and building the new device was the easy part. The hard part was finding support channels that could get the new tablets into the marketplace through carrier and retail channels – and making sure they went out loaded, configured and ready for eager customers to use.
The BrightPoint Solution
BrightPoint won the opportunity to manage and fulfill the vast majority of this critical product rollout with a flexible, adaptive tactical customization process. Working with shifting requirements under the tightest of deadlines, BrightPoint delivered:
- Protected Fulfillment including a secure product area within the distribution center, with restricted access, ensuring confidentiality
- A "clean" operating environment to protect the hardware's physical integrity
- 120 dedicated software flashing stations, each one flashing 25 units per hour
- 60 assembly stations to prepare the devices for retail sale and accommodate steep projected demand
- Special packaging services that complied to the customer's taping requirements
Results
At launch, BrightPoint had managed 75% of all tablets and accessories in the marketplace, delivering on our promise and exceeding expectations. As a consequence, the customer soon shifted the remaining 25% to BrightPoint and also chose us to lead a key promotional effort requiring us to potentially kit thousands of tablets a day.
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Case Study #3 - Realizing big savings by recovering losses from Returns
The Partner's Challenge
Wireless device returns were squeezing operator margins within their North American arm. To continue offering great service at affordable prices, they needed a new solution to expensive recovery processes that were weighing them down. They considered modifying their existing in-house resources, as well as the possibility of outsourcing to a dedicated partner.
The BrightPoint Solution
BrightPoint was chosen to revamp the entire supply chain – including recovery processes – with a set of solutions that demonstrated our dedication:
- Consolidated forward logistics to house and manage all forward logistics, including serialized inventory processes, in a single, strategically located facility
- Consolidation of reverse logistics at our Fort Worth, TX facility, employing a new operations model designed to the operator's specifications
- End-to-end recovery support that picks up after the actual customer return to the operator, and carries all the way through to replacement
- Expedited OEM and warranty services that reduces turnaround time and increases warranty credit rates
- Virtually real-time reporting that informs our partner of each return's status
- Specialized triage, refurbish and repair services to asses and address each returned device, generating viable B-stock product for resale
Results
BrightPoint's efficient processing of recovered devices has cut aged B-stock inventories by 50% and increased utilization to 91%. OEM warranty and insurance service recovers $12 million annually. Detailed reporting and serialized inventory from BrightPoint helps our partner better match inventory to forecasts, right down to the individual device and specific store. From one end of the supply chain to the other, BrightPoint proved to be the right move at every stage.
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Solutions. Delivered.
Seeing how our services work for others is key to better understanding how they can work for you. Our case studies give you examples of how we have worked with our customers in the past and how we helped deliver them the competitive edge with a strategic suite of customized solutions.
Case Study #1 - Customized connectivity unleashes the power to expand
About the Customer - A fast-growing, kiosk-based content rental firm, the 10-year-old chain now operates automated kiosks in over 28,000 locations throughout North America. With individual locations offering 200 titles and over 600 pieces of content, they now command over a third of their market.
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Case Study #2 - Preparing an industry leader's new tablet for its debut
About the Customer - BrightPoint's customer was a longtime global leader in wireless innovation, which almost singlehandedly created the business-oriented wireless device revolution. With more than 10 years as an industry leader and millions of dedicated users, their brand is still synonymous with staying connected to business, at the office and around the world.
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Case Study #3 - Realizing big savings by recovering losses from Returns
About the Customer - A global operator with hundreds of millions of subscribers across multiple markets, the customer offers its users a compelling combination of service and price point.
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